AI Product Description Generator for OTTO Market | The Complete Guide
A step-by-step workflow for automating your OTTO Market product content, from data export to final import.
The Content Scaling Challenge on OTTO Market
The Manual Content Bottleneck: Writing titles, bullet points, attributes, and long descriptions for thousands of SKUs by hand inside OTTO Partner Connect is slow and mind-numbing. Each product has dozens of required fields, and every change means opening the product, editing, saving, and waiting for validation. Multiply that by an entire catalog and the workload becomes impossible for any single team.
Why Poor Product Data Hurts Sales: OTTO’s search algorithm rewards rich, keyword-focused content. Sparse bullet points or missing attributes drop your listings to the bottom of search results, cut click-through rates, and ultimately reduce sales. Shoppers also lose trust when specs are incomplete, pushing them toward competitors with clearer information.
Common AI Solutions for OTTO Market (And Why They Don't Scale)
Method A: The Native Tool (Manual Editing in Partner Connect)
Convenient for one, impossible for one thousand.
Inside OTTO Partner Connect you can open a single product, click the edit icon, and tweak the description or bullet points. For one item it’s fine. For an entire catalog it turns into hours of clicking and copy-pasting with no automation, no bulk editing, and zero version control.
Method B: The Integrated Plugin
Better, but still traps your data and limits your workflow.
Many sellers rely on Plentymarkets with its built-in AI assistant. It can generate content from within the ERP, but the data lives inside Plentymarkets and follows its field structure. If you need a different tone, an extra attribute, or want to reuse the content for another marketplace, you’re stuck exporting, cleaning, and formatting all over again.
The Universal Problem: A Content Dead End
Even if these tools generate good content for OTTO Market, they create a major roadblock. The content is now trapped. If you want to sell the same products on Amazon, OTTO, or another marketplace, you can't reuse that work. Each system has different data requirements, and these platform-locked tools cannot format your content for other destinations. This forces you to start from scratch for every new channel, killing your ability to scale.
The Scalable Workflow: A Content Pipeline with Conbase.ai
Moving Beyond Platform-Lock: The idea is simple: export your OTTO Market catalog to CSV, enrich the file in Conbase.ai, then import it back. Working outside the ERP frees you from rigid field mappings and lets marketing teams experiment, iterate, and mass-edit without touching partner connect screens.
Your Data, Your Rules: A spreadsheet in Conbase.ai is fully under your control. Add or remove columns, adjust prompts, or run multi-step pipelines that translate, format, and validate data in one go. When you’re done you have a perfectly formatted file ready for OTTO’s upload rules—no developer needed.
Step-by-Step: Your Complete OTTO Market AI Generation Workflow
Step 1: Export Your Product Data from OTTO Market
Use OTTO Partner Connect’s export feature to pull a clean snapshot of your catalog.
- Log in to partner.otto.market with an account that has product rights.
- Open Products → Exports and click Create Export.
- Select Product Data Export as the template.
- Choose the article status and language you want to export.
- Start the export and download the resulting CSV once it’s finished.
Always check the official OTTO Market documentation for the most up-to-date information, as interface labels and options can change.
Step 2: Prepare Your CSV for High-Quality AI Output
AI can’t fix bad input. Add or verify the following columns so Conbase.ai has clear, structured data to work with:
- productReference (SKU)
- ean
- base_title
- brand
- series_name
- color
- material
- feature_for_bullet_1
- feature_for_bullet_2
- feature_for_bullet_3
- style_or_use_case
Important for OTTO Market: Make sure to include dedicated columns for bulletPoints (up to five pipe-separated entries) and attributes (key:value pairs). Conbase.ai can generate these fields in one pass if you reference them directly in your prompt. For example, set up a pipeline step that turns the three feature_for_bullet_ columns into exactly five benefit-driven bullet points, then add key technical specs like "Material: Cotton" or "Wattage: 800" to the attributes column. This structured approach takes full advantage of OTTO’s search filters and gives you a huge edge over basic description generators.
Step 3: Process Your Data with a Conbase.ai Pipeline
The process is simple. This video shows you the entire workflow from start to finish.
- Upload your source CSV file.
- Configure one or more prompts.
- Run the generation.
If you prefer a written guide with screenshots, you can find one here: Conbase.ai Workflow Guide.
Find the Perfect Prompt for Your Needs
To get the best results for OTTO Market, you need a powerful prompt. You can either build your own or use a pre-built template.
- Explore our Generation Guides: We have detailed guides with copy-paste sample prompts for the most common use cases. Learn more
- Browse the Template Library: Check our in-app template library for ready-to-use workflows. (Requires login) Learn more
Step 4: Import Your Enriched Data into OTTO Market
Once your CSV is enriched, follow these steps to push it back to OTTO:
- In Partner Connect, open Products → Imports and click Create Import.
- Select Product Data Upload as the template.
- Upload your Conbase-generated CSV.
- Run the validation. Fix any errors that appear in the report.
- Start the import. OTTO will queue the file and update the listings once processed.
Always check the official OTTO Market documentation for the most up-to-date information, as import rules and options can change.
Workflow Comparison: Conbase.ai vs. Native Tools
- ✓True Bulk Processing: Process 10,000 products from a spreadsheet, not just one at a time.
- ✓Multi-Step Automation: Chain actions together (e.g., Generate > Translate > Format) in a single workflow.
- ✓Platform-Agnostic: One central tool for all your platforms, not a dozen different locked-in solutions.
- ✓Full Prompt & Data Control: Your brand, your rules. You have complete control over the AI's inputs and outputs.
Stop Editing, Start Automating Your OTTO Market Store
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