AI Product Description Generator for PrestaShop | The Complete Guide

Published on July 15, 2025

By Daniel Manco

A step-by-step workflow for automating your PrestaShop product content, from data export to final import.

The Content Scaling Challenge on PrestaShop

The Manual Content Bottleneck: PrestaShop store owners often find themselves copying and pasting product descriptions, SEO titles, and feature lists one product at a time in the Back Office. When you manage hundreds of SKUs, this work can eat entire days every month and still leave you with inconsistent messaging.

Why Poor Product Data Hurts Sales: Thin or inconsistent copy drags down search rankings, confuses shoppers, and lowers conversion rates. Weak titles and missing keywords mean search engines pass you by, while vague bullet points give buyers fewer reasons to click Add to Cart.

Common AI Solutions for PrestaShop (And Why They Don't Scale)

Method A: The Native Tool (Manual Editing)

Convenient for one, impossible for one thousand.

PrestaShop doesn’t ship with a built-in AI writer. The default option is to open each product, type or paste your copy, save, and repeat. It works for a new store with a handful of SKUs, but once your catalog grows, the click-save cycle becomes a serious drain on time and consistency.

Method B: The Integrated Plugin

Better, but still traps your data and limits your workflow.

Modules like “AI Product Description Generator (ChatGPT) by PrestaHeroes” can create text directly inside the product edit screen. They are handy for quick fixes, but they still operate one product at a time, can’t chain tasks such as translation or SEO metadata generation, and keep the results locked inside PrestaShop, making it tough to reuse content on other channels.

The Universal Problem: A Content Dead End

Even if these tools generate good content for PrestaShop, they create a major roadblock. The content is now trapped. If you want to sell the same products on Amazon, OTTO, or another marketplace, you can't reuse that work. Each system has different data requirements, and these platform-locked tools cannot format your content for other destinations. This forces you to start from scratch for every new channel, killing your ability to scale.

The Scalable Workflow: A Content Pipeline with Conbase.ai

Moving Beyond Platform-Lock: The core idea is simple: export your PrestaShop catalog to a CSV, process the file in Conbase.ai, then import the enriched data back. Working outside the Back Office frees you from UI clicks and lets you tackle thousands of rows in one run.

Your Data, Your Rules: A spreadsheet in Conbase.ai gives you full visibility into every field. You decide which columns to feed the AI, how the output should look, and whether the workflow should add steps like translation or keyword insertion. Nothing is hidden and nothing is locked to one platform.

Step-by-Step: Your Complete PrestaShop AI Generation Workflow

Step 1: Export Your Product Data from PrestaShop

Use the Product Catalog (CSV, Excel) Export module to pull a clean product list that you can feed into Conbase.ai.

  1. Log in to your PrestaShop Back Office.
  2. Navigate to Modules > Module Manager and open Product Catalog (CSV, Excel) Export.
  3. Select Products as the export type and tick the columns you want to include.
  4. Apply any category or supplier filters if needed, then click Export to download the CSV.

Always check the official PrestaShop documentation for the most up-to-date information, as interface labels and options can change.

Step 2: Prepare Your CSV for High-Quality AI Output

Great output starts with great input. Add or verify the following columns so the AI has rich context to work with:

  • Product reference # (SKU)
  • base_name
  • category_name
  • brand
  • material
  • color
  • key_feature_1
  • key_feature_2
  • key_feature_3
  • seo_keywords

Important for PrestaShop: Use the Product reference # (SKU) as your primary identifier when you re-import. The SKU is stable and controlled by you, while the internal Product ID can change or be system-generated. Also include the Active (0/1) column and set it to 1 so your products are visible on the storefront after import.

Step 3: Process Your Data with a Conbase.ai Pipeline

The process is simple. This video shows you the entire workflow from start to finish.

  1. Upload your source CSV file.
  2. Configure one or more prompts.
  3. Run the generation.

If you prefer a written guide with screenshots, you can find one here: Conbase.ai Workflow Guide.

Find the Perfect Prompt for Your Needs

To get the best results for PrestaShop, you need a powerful prompt. You can either build your own or use a pre-built template.

  • Explore our Generation Guides: We have detailed guides with copy-paste sample prompts for the most common use cases. Learn more
  • Browse the Template Library: Check our in-app template library for ready-to-use workflows. (Requires login) Learn more

Step 4: Import Your Enriched Data into PrestaShop

With your CSV enhanced by Conbase.ai, head back to PrestaShop and load the data into your catalog.

  1. In the Back Office, go to Advanced Parameters > Import.
  2. Choose Products as the import entity and upload your enriched CSV.
  3. Map each CSV column to the correct PrestaShop field, making sure Product reference # (SKU) maps to Reference and Active (0/1) maps to Active.
  4. Run a dry-run test with a few rows, confirm the preview looks correct, then start the full import.

Always check the official PrestaShop documentation for the most up-to-date information, as import rules and options can change.

Workflow Comparison: Conbase.ai vs. Native Tools

  • ✓
    True Bulk Processing: Process 10,000 products from a spreadsheet, not just one at a time.
  • ✓
    Multi-Step Automation: Chain actions together (e.g., Generate > Translate > Format) in a single workflow.
  • ✓
    Platform-Agnostic: One central tool for all your platforms, not a dozen different locked-in solutions.
  • ✓
    Full Prompt & Data Control: Your brand, your rules. You have complete control over the AI's inputs and outputs.

Stop Editing, Start Automating Your PrestaShop Store

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