AI Product Description Generator for Shopware (v6) | The Complete Guide
A step-by-step workflow for automating your Shopware (v6) product content, from data export to final import.
The Content Scaling Challenge on Shopware (v6)
The Manual Content Bottleneck: Writing unique descriptions, SEO meta data, and feature bullets for every SKU in Shopware quickly turns into a slog. Copy-pasting into the admin panel, waiting for pages to save, and juggling spreadsheets slows the team to a crawl when the catalog grows past a few dozen products.
Why Poor Product Data Hurts Sales: Thin or duplicate content drags down search rankings, confuses shoppers, and undermines the polished “Shopping Experiences” you worked hard to build. The result is lower click-through rates, abandoned carts, and missing revenue.
Common AI Solutions for Shopware (v6) (And Why They Don't Scale)
Method A: The Native Tool (AI Assistant by webversiert)
Convenient for one, impossible for one thousand.
The ChatGPT-powered AI Assistant works right inside the Shopware admin, so you can click a button and let it draft a description. That’s fine when you have five new products. When you have five hundred, repeating the process field by field becomes another full-time job. There’s no bulk queue, no way to reuse prompts, and no chance to run multi-step tasks like translation or keyword extraction.
Method B: The Integrated Plugin
Better, but still traps your data and limits your workflow.
Several marketplace plugins promise “AI descriptions in one click.” They usually target a single field and keep the generated text locked inside the Shopware database. You still can’t process large CSV files, apply complex rules, or repurpose the copy for marketplaces like Amazon or OTTO without exporting and reworking everything again.
The Universal Problem: A Content Dead End
Even if these tools generate good content for Shopware (v6), they create a major roadblock. The content is now trapped. If you want to sell the same products on Amazon, OTTO, or another marketplace, you can't reuse that work. Each system has different data requirements, and these platform-locked tools cannot format your content for other destinations. This forces you to start from scratch for every new channel, killing your ability to scale.
The Scalable Workflow: A Content Pipeline with Conbase.ai
Moving Beyond Platform-Lock: With Conbase.ai you export your Shopware catalog, process it in an external pipeline, and import polished data back—freeing you from the one-product-at-a-time UI.
Your Data, Your Rules: Working on a CSV means you decide which columns feed the AI, which prompts run, and how the output looks. The same file can later feed Amazon, OTTO, or any new channel without extra work.
Step-by-Step: Your Complete Shopware (v6) AI Generation Workflow
Step 1: Export Your Product Data from Shopware (v6)
Start by pulling a clean CSV of all products you want to enhance:
- Log in to your Shopware admin and open Settings ➜ Import/Export.
- Select the built-in Products profile (or your custom profile) and click Export.
- Wait for the export to finish, then download the CSV file to your computer.
Always check the official Shopware (v6) documentation for the most up-to-date information, as interface labels and options can change.
Step 2: Prepare Your CSV for High-Quality AI Output
Good input equals good output. Before you upload the file to Conbase.ai, make sure it includes the following columns so the AI has enough context:
- product_number
- base_name
- manufacturer
- color
- material
- style
- core_benefit_1
- core_benefit_2
- target_group
- seo_keywords
Important for Shopware (v6): Make sure every row includes the correct product_number; it is the unique key that ties all data together. You also need the proper tax_id so the product stays purchasable after import. Finally, use AI to enrich the description and meta_title fields—Shopware’s “Shopping Experiences” blocks can surface this content across landing pages, so richer text pays off twice.
Step 3: Process Your Data with a Conbase.ai Pipeline
The process is simple. This video shows you the entire workflow from start to finish.
- Upload your source CSV file.
- Configure one or more prompts.
- Run the generation.
If you prefer a written guide with screenshots, you can find one here: Conbase.ai Workflow Guide.
Find the Perfect Prompt for Your Needs
To get the best results for Shopware (v6), you need a powerful prompt. You can either build your own or use a pre-built template.
- Explore our Generation Guides: We have detailed guides with copy-paste sample prompts for the most common use cases. Learn more
- Browse the Template Library: Check our in-app template library for ready-to-use workflows. (Requires login) Learn more
Step 4: Import Your Enriched Data into Shopware (v6)
Once your file is enriched, bring it back into Shopware:
- Open Settings ➜ Import/Export in your Shopware admin.
- Select the same Products profile you used for export or a custom profile matching your columns.
- Upload the enriched CSV and click Import.
Always check the official Shopware (v6) documentation for the most up-to-date information, as import rules and options can change.
Workflow Comparison: Conbase.ai vs. Native Tools
- ✓True Bulk Processing: Process 10,000 products from a spreadsheet, not just one at a time.
- ✓Multi-Step Automation: Chain actions together (e.g., Generate > Translate > Format) in a single workflow.
- ✓Platform-Agnostic: One central tool for all your platforms, not a dozen different locked-in solutions.
- ✓Full Prompt & Data Control: Your brand, your rules. You have complete control over the AI's inputs and outputs.
Stop Editing, Start Automating Your Shopware (v6) Store
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