AI Product Description Generator for Zalando | The Complete Guide
A step-by-step workflow for automating your Zalando product content, from data export to final import.
The Content Scaling Challenge on Zalando
The Manual Content Bottleneck: Zalando expects every listing to include a well-structured product name, long description, short feature bullets, exact material breakdown, care instructions, and more. Writing all of that by hand for dozens of new drops—or a back-catalog of thousands of SKUs—quickly turns into a never-ending spreadsheet marathon.
Why Poor Product Data Hurts Sales: Items with vague or non-compliant content often fail Zalando’s manual review, delay go-live dates, rank lower in search, and give shoppers fewer reasons to click Add to Bag. Weak data costs you visibility and revenue before the product even has a chance.
Common AI Solutions for Zalando (And Why They Don't Scale)
Method A: The Native Tool (e.g., Shopify Magic)
Convenient for one, impossible for one thousand.
If you run a Shopify shop on the side, you might have tried Shopify Magic to create a quick paragraph. It is fast for one product, but it lives inside Shopify and does not know Zalando’s strict format. You still copy, paste, tweak, and pray the content passes review. Multiply that by hundreds of SKUs and the time savings disappear.
Method B: The Integrated Plugin
Better, but still traps your data and limits your workflow.
Tools like Jasper or Writesonic can generate nice prose, but they are general-purpose. You end up juggling exports, API keys, and copy-paste loops to keep material lists, care fields, and Zalando-specific bullet points aligned. Content lives in their editor, not in a structured CSV you can reuse for other channels.
The Universal Problem: A Content Dead End
Even if these tools generate good content for Zalando, they create a major roadblock. The content is now trapped. If you want to sell the same products on Amazon, OTTO, or another marketplace, you can't reuse that work. Each system has different data requirements, and these platform-locked tools cannot format your content for other destinations. This forces you to start from scratch for every new channel, killing your ability to scale.
The Scalable Workflow: A Content Pipeline with Conbase.ai
Moving Beyond Platform-Lock: With Conbase.ai you follow a simple loop: export your Zalando catalog as CSV, enrich the file with AI, then import it back. Working outside the Partner Portal gives you full freedom to build, test, and iterate without fighting the UI for every small edit.
Your Data, Your Rules: The spreadsheet is yours. You decide which columns feed the prompt and which new columns the AI should create. Update brand tone, translate, or add SEO keywords—all while keeping each row perfectly aligned with Zalando’s data model.
Step-by-Step: Your Complete Zalando AI Generation Workflow
Step 1: Export Your Product Data from Zalando
Start by pulling a fresh CSV so you are working with the exact SKUs and attributes Zalando already knows.
- Log in to the zDirect Partner Portal.
- Navigate to Data Exchange > Product Data > Export.
- Select the catalog or filter range you need and click Download.
Always check the official Zalando documentation for the most up-to-date information, as interface labels and options can change.
Step 2: Prepare Your CSV for High-Quality AI Output
The better your source data, the smarter the AI can be. Add or double-check the following columns so every prompt has the context it needs:
- Partner SKU
- EAN
- base_article_name
- brand
- target_gender
- color_name
- material_composition (e.g., "80% Cotton, 20% Polyester")
- style_attributes (e.g., "slim-fit, v-neck")
- care_instructions
- occasion
Important for Zalando: Make sure the generated descriptions comply with Zalando’s Image and Content Guidelines. Include precise material percentages, clear care instructions, and avoid brand-incompatible tone. Structuring the text correctly in your CSV will lower rejection rates during manual review.
Step 3: Process Your Data with a Conbase.ai Pipeline
The process is simple. This video shows you the entire workflow from start to finish.
- Upload your source CSV file.
- Configure one or more prompts.
- Run the generation.
If you prefer a written guide with screenshots, you can find one here: Conbase.ai Workflow Guide.
Find the Perfect Prompt for Your Needs
To get the best results for Zalando, you need a powerful prompt. You can either build your own or use a pre-built template.
- Explore our Generation Guides: We have detailed guides with copy-paste sample prompts for the most common use cases. Learn more
- Browse the Template Library: Check our in-app template library for ready-to-use workflows. (Requires login) Learn more
Step 4: Import Your Enriched Data into Zalando
Once your descriptions look good, send them back to Zalando for review and publication.
- Log in to the zDirect Partner Portal.
- Go to Data Exchange > Product Data > Import.
- Upload your enriched CSV, run the validation check, and submit it for approval.
Always check the official Zalando documentation for the most up-to-date information, as import rules and options can change.
Workflow Comparison: Conbase.ai vs. Native Tools
- ✓True Bulk Processing: Process 10,000 products from a spreadsheet, not just one at a time.
- ✓Multi-Step Automation: Chain actions together (e.g., Generate > Translate > Format) in a single workflow.
- ✓Platform-Agnostic: One central tool for all your platforms, not a dozen different locked-in solutions.
- ✓Full Prompt & Data Control: Your brand, your rules. You have complete control over the AI's inputs and outputs.
Stop Editing, Start Automating Your Zalando Store
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